Year: 2025
Creative Direction: Guilherme Mortale
Client: Asterasys (South Korea)
Designers: Adriano Franco e Raquel Claro
Content: Arthur Coelho
Creative Direction: Guilherme Mortale
Client: Asterasys (South Korea)
Designers: Adriano Franco e Raquel Claro
Content: Arthur Coelho
Coolfase is a monopolar radiofrequency device for aesthetic medicine — and the younger sibling of Liftera in Asterasys's portfolio. Launched in Brazil in 2025, it became the company's best-selling product in its launch year.
My role was to define the visual direction and tone of voice for the Brazilian market — establishing the creative foundation that guided everything that followed. From the key visual I developed, two specialized agencies built the brandbook and social media guide, both under my creative direction. I also led the visual concept for the product launch event, working alongside the marketing team and my own team of designers and copywriter to ensure a cohesive experience from campaign to stage.
This model reflects how I work: setting the vision, aligning partners, and ensuring consistency across every touchpoint.
