Year: 2020
Creative Direction & UX: Guilherme Mortale
Creative Direction & UX: Guilherme Mortale
Launched in 2020 alongside the PlayStation 5, Jogando na Rede was a gamified platform designed exclusively for influencers. Users could sign up, complete missions, and exchange points for prizes — turning brand engagement into a competitive, rewarding experience.
The challenge was to create something that felt native to gaming culture: an interface that was intuitive enough to onboard a diverse range of creators, yet visually immersive enough to reflect the PlayStation universe. I led the visual identity and UX from concept to launch, working directly with the development team to ensure the experience translated seamlessly from design to product.
The platform was a success — and it proved it. PlayStation evolved it into PlayStation Makers, which remains live to this day.
