Year: 2025
Creative Direction: Guilherme Mortale
Content: Arthur Coelho
Design: Adriano Franco e Raquel Claro
Client: Asterasys (South Korea)
Brand Ambassador: Mari Ximenes
Creative Direction: Guilherme Mortale
Content: Arthur Coelho
Design: Adriano Franco e Raquel Claro
Client: Asterasys (South Korea)
Brand Ambassador: Mari Ximenes
Liftera is a HIFU — a microfocused ultrasound device for aesthetic medicine — and one of the most successful medical devices in the Brazilian market. To celebrate its commercial milestone, we proposed something beyond a standard campaign: a limited Black Edition, exclusive to 100 selected physicians.
The idea was born in Brazil. I helped present the concept directly to the Korean manufacturer, Asterasys, who approved not only the campaign but the design of the device itself — making this a rare case where a local market influenced a global product.
I led the content and design teams, developing a visual identity that translated luxury, exclusivity, and medical authority. The campaign featured brand ambassador Mari Ximenes and spanned key visuals, product imagery, and motion videos.
