Year: 2025
Creative Direction & UX: Guilherme Mortale
Client: Logitech
Agency: AE Digital
Creative Direction & UX: Guilherme Mortale
Client: Logitech
Agency: AE Digital
Logitech Family is a gamified platform designed to engage and reward Logitech's creator community in Brazil. Influencers sign up, complete missions, and earn points redeemable for prizes — while building a closer relationship with the brand and unlocking new collaboration opportunities over time.
I led the UX and art direction, designing an experience that needed to feel intuitive, rewarding, and visually aligned with Logitech's universe. The platform was built to grow with its users — the more missions completed, the deeper the connection with the brand.
