Year: 2021
Creative Direction: Guilherme Mortale
Content: Bela Sartori
Art Direction: Guilherme Mortale
Client: Logitech
Agency: AE Digital
Creative Direction: Guilherme Mortale
Content: Bela Sartori
Art Direction: Guilherme Mortale
Client: Logitech
Agency: AE Digital
Logitech For Creators is a Logitech initiative dedicated to content creators worldwide. The challenge was to define how the brand would activate this platform in Brazil — and we answered with more than a standard pitch.
Our concept was a cultural contest inviting Brazilian creators to share their stories. The winner would be flown to Logitech's headquarters in Switzerland — turning brand engagement into a once-in-a-lifetime experience. To host these stories, we proposed a dedicated digital platform, functioning as a living mural of creator narratives.
I led the content and art direction teams, developing the visual identity and campaign concept. The pitch was won — and the impact was lasting. Logitech became the agency's second largest client, a relationship that began with this idea.
