Year: 2025 — ongoing
Awards: Silver & Gold — Prémios Lusófonos de Publicidade (International Advertising Awards, Portugal)
Creative Direction: Guilherme Mortale e Marcelo Blanco
Content: Igor Gabardo
Art Direction: Victor Augusto e Raul Monteiro
Client: Syngenta
Agency: Macfor
Awards: Silver & Gold — Prémios Lusófonos de Publicidade (International Advertising Awards, Portugal)
Creative Direction: Guilherme Mortale e Marcelo Blanco
Content: Igor Gabardo
Art Direction: Victor Augusto e Raul Monteiro
Client: Syngenta
Agency: Macfor
Reality da Soja is a branded reality show produced for Syngenta, one of the world's leading agribusiness companies. The project follows soy producers across Brazil, bringing visibility to the real challenges and stories behind the country's most strategic crop — with presenter Monyque Costa, a prominent agro influencer, giving space for DTMs to share their experiences firsthand.
I led the creative direction of the project, directing the content and art direction teams to build a format that felt authentic to the agro universe while delivering the reach and production quality of mainstream entertainment. The show gained wide viewership across Brazil and is currently in its fourth season.
