Year: 2024
Creative Direction: Guilherme Mortale
Copywriter: Arthur Coelho
Designers: Adriano Franco e Raquel Claro
Creative Direction: Guilherme Mortale
Copywriter: Arthur Coelho
Designers: Adriano Franco e Raquel Claro
In September 2024, Entera MED — a company specialized in bringing the best Korean and European technologies to the Brazilian medical market — held Conecta Experience, its flagship Dermatology and Aesthetics Congress. The event marked a strategic milestone: Entera's transition from a supporting role to a leading figure in the industry.
The central challenge was to create a visual identity that unified the company's diverse product portfolio, each with its own color scheme and branding, while positioning Entera as a symbol of authority and curation. The logo became the centerpiece of the concept — both a visual anchor and a graphic element that reinforced the brand's cohesive universe across promotional materials, social media, presentations, videos, and exclusive animations for screens and stands. The scenography concept was also developed to translate Entera's new positioning into an immersive physical experience.
I led multidisciplinary teams across design, content, and audiovisual production, overseeing all deliverables from concept to execution. The feedback was immediate: participants praised it as the most visually stunning edition of the event, and Entera MED approved the results on the spot. Conecta Experience 2024 not only solidified the brand's new positioning — it laid the foundation for its upcoming full rebrand.
Thank you!