Conecta Experience 2024:
Redefining Entera's Leadership in the Brazilian Medical Market
In September 2024, the Conecta Experience took place, the flagship Dermatology and Aesthetics Congress organized by Entera MED, a company renowned for bringing the best Korean and European technologies to the Brazilian medical market. The event marked a strategic milestone for the brand, transitioning from a supporting role to becoming a leading figure in the industry.
The central challenge was to create a visual identity that unified the company’s diverse product portfolio, each with its own color scheme and branding, while highlighting Entera as a symbol of authority, excellence, and curation. The logo was positioned as the centerpiece, symbolizing the connection between all these qualities and technologies. It was also used as a graphic element to reinforce the brand’s cohesive universe.
This innovative visual approach was implemented across various formats, including promotional materials, social media pieces, presentations, videos, and exclusive animations for event screens and stands. Additionally, the entire event’s scenography concept was developed to visually translate Entera's leadership, creating an immersive experience for attendees.
I led multidisciplinary teams in design, content, and audiovisual production, overseeing the execution of all deliverables. The feedback was overwhelmingly positive: participants praised this as the most visually stunning edition of the event, and Entera MED approved the results immediately. The Conecta Experience 2024 not only solidified the brand’s new positioning but also laid the foundation for its upcoming visual identity redesign.
Thank you!
